Personally Identifiable Information (PII), as used in information security, is information that can be used to uniquely identify, contact, or locate a single person or can be used with other sources to uniquely identify a single individual. The abbreviation PII is widely accepted, but the phrase it abbreviates has four common variants based on personal, personally, identifiable, and identifying. Not all are equivalent, and for legal purposes the effective definitions vary depending on the jurisdiction and the purposes for which the term is being used.
Although the concept of PII is old, it has become much more important as information technology and the Internet have made it easier to collect PII through breaches of internet security, network security and web browser security, leading to a profitable market in collecting and reselling PII. As a response to these threats, many website privacy policies specifically address the collection of PII, and lawmakers have enacted a series of legislation to limit the distribution and accessibility of PII.
The following data, often used for the express purpose of distinguishing individual identity, clearly class as PII under the definition used by the U.S. Office of Management and Budget: Full name (if not common), National identification number, IP address (in some cases), Vehicle registration plate number, Driver's license number, Face, fingerprints, or handwriting, Credit card numbers, Digital identity, Date of birth, Birthplace, Genetic information.
We collect Personal Data about you that you provide to us while using our web Site. Personal Data may include your name, address, phone number, credit card number or e-mail address. We also collect non-personally identifiable information, which may be linked to your Personal Data, including your log-in name, IP address and password, and search preferences related to specific searches.
THE PROTECTION OF YOUR PERSONAL DATA
We prevent unauthorized access, we maintain reasonable physical, electronic and organizational procedures to protect Personal Data against accidental or unlawful destruction or accidental loss, alteration, or unauthorized disclosure or access. To protect credit card transactions, The Private Diamond Club currently uses the OGONE technology to encrypt credit card information during transit.
USE OF THE INFORMATION COLLECTED
We use Personal Data and other information collected through our web Site to register you with the Site to sell to you the requested jewels, diamonds and services, to build features that will make the products and services available on the Site easier to use, and to contact you about these services. This includes faster purchase requests, better customer support and timely notice of new products and special offers. From time to time the Private Diamond Club may contact you to request feedback on your experience using the Site, to assist us in improving the Site, or to offer special savings or promotions to you as a Site user, where you have indicated your consent to receiving such communications. If you would prefer not to receive notices of special savings or promotions, you may simply opt-out from receiving them by replying to the Private Diamond Club using the hyperlink provided in these notices.
TO SHARE YOUR PERSONAL DATA
The Private Diamond Club may share your Personal Data with third parties we employ to perform services on our behalf, such as web hosting services, data analysis, to market our products and services, to handle credit card transactions and to otherwise provide you with customer service. All such third parties will be under an obligation to maintain the security and confidentiality of the Personal Data, and to process the Personal Data only in accordance with our instructions.
The Private Diamond Club may disclose Personal Data to protect ourselves against liability, to respond to subpoenas,
judicial processes, legitimate requests by law enforcement officials, or as otherwise required in order to comply with applicable law, or to the buyers in connection with any sale, assignment, or other transfer of all or a part of our business or company. We may also disclose Personal Data to enforce or apply the terms and conditions applicable to our products and services, or to protect the rights, property or safety of the Private Diamond Club, our buyers, or others. In the situations described above, the recipient of the Personal Data may be located in a jurisdiction that may not provide an equivalent level of data protection to the laws in your home jurisdiction.
POLICY CONCERNING COOKIES
In order to serve you faster and with better quality, we use the "cookie" technology on our web Site. Cookies are small bits of code, usually stored on a user's computer hard drive, which enable a web site to "personalize" itself for each user by remembering information about the user's visit to the web site. Cookies can store a variety of information, including IP addresses, navigational data, server information, data transfer times, user preferences, and e-mail addresses and passwords needed to access the Site. The "Help" section of the toolbar on most Internet browsers will tell you how to prevent your browser from accepting new cookies or how to configure your browser to reject cookies altogether. If you disable cookies, you might not be able to access important functions or features of this Site and your use of the Site may be limited. The cookies used on this Site are associated with a user's Personal Data.
ACCESS OR CHANGE OF PERSONAL DATA
If you wish to update any Personal Data you have previously provided, or to exercise any right of access, rectification, deletion, or opposition to the processing of your Personal Data that you may have under applicable law, please contact us on firstname.lastname@example.org. To protect your privacy and security, we will verify your identity before granting access or making changes to your Personal Data. Any request to access your Personal Data will be answered in less than 30 days.